Peter Stetka Education: PhD in Business Economics and Management: Marketing Across Cultures (University of Economics in Bratislava); Master (Ing.) in Forensic Expertise and Valuation (University of Economics in Bratislava); Bachelor (Bc.) in Business Economics and Management (University of Economics in Bratislava); and Bachelor (Bc.) in Legal Administration (Banking Institute, Prague). |
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Research area: Marketing and Consumer Behavior Across Cultures: Exploring socio-cultaral factors influencing local consumption and implemented marketing strategy success; incl.: Consumption variability analysis, Socio-cultural segmentation, Consumers values systems across cultures, Consumers reference framework across cultures, Green consumer behavior across cultures, Value-based selling and pricing, Cross-cultural marketing communication, etc. |