Thank you for your interest of the worldwide Company Competitiveness Barometer. The goal of this research is to diagnose companies’ competitiveness in different countries and in different market sectors in.

After answering the questions in the survey you will get an assessment of competitiveness of your company in the background of other companies, which had taken part in the Company Competitiveness Barometer. It will take you only a few minutes and you will get known if your company is competitive.

However, the results of your company assessment you will get on the charts. You also will be able to compare your company to others.

Additionally, you will get a score in points. The most competitive company on the market will get 360 points. The worst company will get 0 points.

The Company Competitiveness Barometer is anonymous and the questions do not contain any trade secrets. All results and a full report of Company Competitiveness Barometer 2014 we will show in the end of on sensorium24.com.

Thank you for taking part in the Company Competitiveness Barometer and for answering to all questions.


Your company operates in:
1. What is, in your opinion, the relation between the level of free cash owned by you to the characteristics of your business?
2. How high is the solvency of your company?
3. Does your company gain a profit from the primary (core) business operation?
4. How do you collect knowledge in your company?
5. To what extend is an employee allowed to implement small improvements at work?
6. How often are the constructive conclusions drawn after finishing successful projects or other activities?
7. How do you rate the creativity level of your key employees?
8. To what extent are projects, enterprises and production processes recorded in your company?
9. What is the level of work experience of your key employees?
10. How much freedom do employees have in choosing they own way of completing their tasks?
11. How can employees get to know the strategy of your company?
12. What is the level of a moral (economic) consumption of fixed capital in your company?
13. Is there a rapid development of marketing competences in your company?
14. Is the care of the company's good image visible and are the public relations activities undertaken?
15. Are there any activities focused on using the lean management in your company?
16. Are there any activities focused on creating a strong brand of your company (or your goods)?
17. Is an offer created for every client individually?
18. Does your company try to create a market niche?
19. Does your company use modern marketing research methods in order to reach your target groups of clients?
20. Does your company look for partners to outsource some of your processes?
21. Does your company use the benchmarking method in order to decrease costs of manufacturing products or services?
22. Does your company use the scale effect or the experience effect (the bigger number of goods you produce, the cheaper the good is) (the longer you do something, the better you are at it)?
23. What is the main goal of your current pricing strategy for all the products and services together?
24. How often can your client negotiate a price?
25. To what extent does your distribution system keep the goods' or service's supply timely?
26. How often does a client have a possibility of testing products or services before buying?
27. How many products or services offered by your company have a guarantee (free maintance, service or repair)?
28. To what extent do your products or services meet the appropriate ecological requirements?
29. How often do you plan the life-length of your products or services before you launch them on a market?
30. How many percent of your clients are involved into your loyality programs?
31. What is the level of a cash flow in your company (is your company able to pay short-term obligations)?
32. What is the level of external debts in your company?
33. What is the level of a market share indicator of your products or services?
34. What is the level of profitability in your company (are incomes higher than costs)?
35. What is the level of sale increase (measured year by year)?
36. What is the level of equity profitability (a relation of profit to investments) in your company?
37. What is the level of danger to your company caused by developing countries (China, India, Brasil)?
38. What is the attitude of customers in your country towards goods offered by companies in your market sector?
39. To what extend can your company use flexible work contracts?
40. To what extent have you changed your technology during the last 5 years (the technology means ways of manufacturing, providing services or techniques used by people)?
41. To what extent does quality of your goods depend on the quality of resources?
42. How difficult would it be for your company to withdraw from your present market sector?
43. What is the chance that in this year your client will start manufacturing goods which they buy from your company (instead of buing them from yours)?
44. To what extent does the brand influence your clients purchase decisions?
45. How far is the substitute similar to the products or services offered by your company?
46. What is the market sector of the operation of your company?
47. How many years does your company exist?
48. How many employees does your company have?

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